The accounts you need
| Account | Preferences | What it checks |
|---|---|---|
| Everything on | Opted in to all emails | Every type of email arrives |
| Marketing off | Left marketing unticked at sign-up | No newsletters or offers, while receipts and security emails still arrive |
| One topic | Chose a single topic, such as match-day news | Only that topic arrives |
| Unsubscribed | Unsubscribed from a newsletter’s link | One click is enough, and nothing more of that type arrives |
| Digest | Chose a weekly digest | One email a week, not one per event |
| Unconfirmed | Hasn’t confirmed a double opt-in | Nothing but the confirmation email until they confirm |
Set them up
- Create the set in one go: choose Add account, set How many, label the batch “Preferences” and tick Generate persona.
- Sign up as each and set its preferences, at sign-up or in your preference centre.
- Tag each address with its setting, such as
all,no-marketingordigest, and write the exact choices in its notes. - Trigger each type of email on staging: a newsletter, an offer, a reminder, a receipt and a security alert.
What to check
- Defaults: marketing is off until someone opts in, where the law requires it (nothing pre-ticked in the UK and EU).
- Each type respects its setting, while receipts and security emails ignore marketing choices, as they should.
- Unsubscribe works in one step without signing in, and the preference centre shows the change.
- Opting back in works, and double opt-in sends exactly one confirmation.
- Frequency: digests and caps send the number of emails you expect, not one per event.
The emails to check
Every newsletter, offer, reminder and digest, for every account. A real inbox filters and sorts mail; these don’t, so you see exactly what was sent to whom. Compare the rows after each send, and open the inbox to check the unsubscribe link and footer in each email.
Use these accounts only on apps you build or are allowed to test, in development, staging or QA.